中国城市食品消费者的社会责任消费——消费者权力的视角  

Social Responsibility Consumption of Food Consumers in Chinese Cities:From the Perspective of Consumer Power

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作  者:代文彬 慕静 周欢 DAI Wen-bin;MU Jing;ZHOU Huan(Food Safety Strategy and Management Research Center/College of Economics and Management,Tianjin University of Science and Technology,Tianjin 300222,China)

机构地区:[1]天津科技大学食品安全战略与管理研究中心/经济与管理学院,天津300222

出  处:《商业研究》2019年第2期10-17,共8页Commercial Research

基  金:国家社会科学基金项目,项目编号:17BGL017;教育部人文社科研究项目,项目编号:15YJA630007;天津市科技发展战略研究计划项目,项目编号:17ZLZXZF00540。

摘  要:社会责任消费不足是食品企业社会责任缺失的重要原因,本文从消费者权力视角提出理论假设,通过对中国城市423名食品消费者开展问卷调查,采用路径分析法实证考察食品消费者社会责任消费的影响因素及其形成机理。研究发现,食品消费者社会责任消费受其专家权力和制裁权力的正向影响,消费者-企业认同在专家权力和社会责任消费中起部分中介作用,利他价值观在制裁权力和社会责任消费中起调节作用。当前中国城市食品消费者专家权力和制裁权力偏低,消费者对食品企业的认同普遍不高,利他价值观呈明显劣势,这些因素阻碍了城市食品消费者的社会责任消费。The deficiency of social responsibility consumption is the key contributor to the lack of food companies′ social responsibility.This article proposed theoretical hypothesis from the perspective of consumer power,conducted a questionnaire survey of 423 food consumers in Chinese cities,and empirically tested the theoretical hypothesis using the method of path analysis.The findings are as follows:consumer′s expert power and sanction power are positively related to social responsibility consumption,expert power and social responsibility consumption are partial mediated by consumer-company identification,and sanction power and social responsibility consumption are moderated by consumer′s altruistic values.At present,food consumers′ expert power and sanction power are of low level,the degree of consumer-company identification is generally not high,and altruistic values are at a distinct disadvantage.These factors impede food consumers from social responsibility consumption in cities.

关 键 词:社会责任消费 消费者权力 消费者-企业认同 利他价值观 

分 类 号:F713.56[经济管理—市场营销;经济管理—产业经济]

 

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